Google Sandbox – A Myth?

Posted on October 17, 2007. Filed under: Internet Marketing Strategies |

For starters, the Sandbox Effect is something where newly formed websites rank very high before being placed in a sandbox (holding area) in the indexes of Google until such time as deemed appropriate before ranking commences again. If you have a newly launched website, which ranked very well when initially indexed by Google and then disappeared all of a sudden, then its most probable that your site has witnessed the “Sandbox” effect. As with Google, no one really knows how long will it take the site to come back in the rankings!

For SEO experts, The SandbGoogle Sandboxox is actually nothing more than a theory which explains what they have witnessed with their own sites. However, whether or not the so called “sandbox” really exists is actually irrelevant when we witness the effects of its existence.

It happened to many of my clients when they launched new websites. They ranked very well for the first few weeks before going off for a while. They got really scared about the faith of their sites.

So how do you get your site of “Sandbox”? I believe that a site gets sandboxed because Google loses trust in it. By building trust with Google, you can quickly get your site out of the sandbox. You can gain Google’s trust by getting links from other “Trusted” sites, sites which have been indexed and awarded good Page Ranks by Google. By getting such links, they show trust in you, which in turns makes Google trust you & helps you to get out of the sandbox and rank well again in Google. Examples of trusted sites are:

  • Site Directories
  • Article Directories
  • Other Relevant sites.

By getting your site submitted to article & site directories and exchanging links from “Relevant” sites, you can get those much needed trusted links, which will help you get out of the “Sandbox”.


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