Site Interlinking – How to Overcome the Monster!

Posted on February 5, 2008. Filed under: On-page Optimization | Tags: , |

This is one important aspect of Search Engine Optimization which most Experts often overlook because of its complexity. But it is very important to make the Search Engines see your site the way you want to! You should use “No follow” attributes smartly to make sure that pages of your site don’t appear to be reciprocating each other. This is because most Search Engines are now discounting Reciprocal links and are stressing more on One way Links. The following diagrams will give you a better idea.

Site Inter Linking, Link Structure

If you notice, the links from individual pages to the index pages looks like one way link to it, in the site following a proper interlinking structure. The main advantage of this is that you can control the Page Rank being passed on by the index page and thus, help to improve the same.

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