Press Releases – Let Them Know That You Are Here!

Posted on April 13, 2008. Filed under: Internet Marketing Strategies, Link Building | Tags: |

Writing a good Press Release and submitting the same to various syndicates can bring in a lot of traffic to your site by creating a positive impression about your services, apart from the much need inbound links. Few things you should keep in mind when writing them:

  • Press releases are written in block style, so no paragraph indentation is necessary.
  • Have a friend read your press release and tell you whether he or she would be interested enough to read a newspaper story about it. If not, consider a rewrite.
  • Send your press release to as many free distribution site as possible. Often, this will turn into a story much faster.
  • Keep the tone of your release all business. Don’t go into too much personal or non-business related detail or your press release will likely end up in the editor’s circular file.

The distribution source of the release is also an important consideration. For reference, here is a list of wire services for distributing press releases:

Remember, the objective of the press release should not be poetic and dont try to outsmart the reader!


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